EA SPORTS FIFA MOBILE TWITCH BRANDING
The main purpose of starting a Twitch Live Stream channel was to engage with experienced, knowledgeable and dedicated gamers who have been playing the FIFA Mobile game for quite a while now. The target audience was quite familiar with the ins and outs of the game and wanted to interact with our team more.
The Logo and branding were designed to depict the elements of live stream, the game and be mobile adaptive. The typography and the colour choice were selected based on Season 6 style guide.
The collaboration with the Community Team led to:
58k followers in just 9 months
16k chat messages sent
Peak concurrent viewership of 22k
Average VOD viewership of 100k
Over 4 million minutes watched
16k chat messages sent
Peak concurrent viewership of 22k
Average VOD viewership of 100k
Over 4 million minutes watched
IMMIPRENEUR NETWORK
Immipreneur Network is a business collective of adventurous immigrants who explore business ideas, start entrepreneurial journeys, and launch and develop small businesses with an abundance of guidance and support. The platform is supported by DIVERSEcity and funded by the TD Ready Commitment. As a result, I used the blue colour of Diversity Organization and the green colour of TD Bank in the logo and the brand identity.
ARBUTUS MIGRATORY BIRDS SANCTUARY
Arbutus Migratory Bird Sanctuary is a non-profit organization whose mission is to converse and protect migratory birds and their habitat. The logo represents abstract birds flying together and in the negative space, the form of shield is created to represent protection. The colours used signify the different seasons the birds migrate in and give a feeling of freedom as well as happiness.
